However, by changing the word slightly, the footwear brand was able to be federally registered as a trademark.ĭo you need assistance in a trademark matter? It is interesting to note that “Zapatos” would likely have been rejected for being too generic (as it translates to “shoes” in Spanish). For example, the shoe company “Zappos” took the Spanish word “Zapatos” and modified it for their own use. One way to create a unique name is to consider a mutation of a word that already exists. If the name you select is similar to another trademark, that can cause legal issues and ultimately lead to the need for a rebrand in the future.
It also must not be too similar to an already existing trademark. The name must be unique, creative, and original. It is important to select a unique name for your clothing brand. Selecting a unique brand name is incredibly important Obtaining a trademark registration on these elements is key to building value into the brand you are creating and protecting your company from knock-offs in the future. Ultimately, the value of most clothing brands is completely tied to your main brand elements such as a name, slogan, and logo. I wrote this article to cut through the clutter and provide you with the five most critical things you should know when seeking trademark protection.
#MARKMYWORDS CLOTHING HOW TO#
There’s a lot of information floating around the internet about how to trademark the name of a clothing brand.
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